What Does Embedded Finance Mean?

Current financial technologies are embedding loans, insurance, and payment services into non-financial products, enhancing e-commerce by offering options like "on credit" or "in installments." This shift is crucial for transaction rates, profit, and consumer loyalty. Banks must adapt quickly to compete with agile FinTech companies, as both sectors face challenges in attracting customers amidst a crowded market. Niche products can provide a competitive edge. Embedded finance and Banking as a Service (BaaS) are enabling nonbanking firms to integrate traditional financial services, as seen in the partnership between BBVA and Uber, while companies like Swatch are innovating with tokenized payment cards through SwatchPay.

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